While Wimbledon finals play out on the lawns and the Women’s Euros light up our screens, something else is quietly gaining momentum - the UK property market. At Mayfords, your trusted London estate agents, we’ve seen first-hand how July is an underrated but powerful month for those buying, selling, letting, or renting property in London and beyond.

So, why is July the hidden gem of the property calendar? Let’s explore why now might be the perfect time to make your move.

Longer Days = Better Property Viewings

With daylight stretching well past 9pm in much of the UK, July offers extended opportunities for property viewings - a key advantage for busy professionals and families.

• 38% more evening viewings are booked in July compared to November to February (Rightmove).

• Homes with well-presented gardens or outdoor spaces are more likely to receive offers within the first two weeks during the summer months.

Natural light shows your home at its best. Whether it’s a balcony, patio, or lush garden, this is the time to let it shine and attract serious interest.

Motivated Buyers and Renters

The property market in July is filled with focused movers. Many families plan to relocate before the school year begins in September, while professionals may be preparing for a new role or city move.

• According to Zoopla, searches for family homes spike by up to 25% in July compared to June.

• Rental demand rises as students and new hires seek homes before term or contracts begin - especially in high-demand areas like London.

This is a key window where urgency and intent align - ideal if you're aiming for a quicker, smoother transaction.

Less Competition, More Visibility for Your Listing

Spring gets all the headlines, but it also brings heavy competition. July offers a quieter yet highly effective window to list your home or rental property:

• Listings drop by around 18% compared to May (Rightmove, 2023), making it easier for your property to stand out.

• Buyer and tenant demand remains high, especially for homes with outdoor features - giving sellers and landlords a unique edge.

If you’re considering selling your home in London or letting your property this summer, July’s reduced competition works in your favour.

Summer Sparks Decisiveness

July is often when people stop browsing and start acting. Whether it’s the warm weather, relaxed routines, or longer evenings, this time of year inspires action:

• At Mayfords, we’ve seen offer-to-completion times up to 12% faster for sales initiated in July.

• Buyers and tenants are often willing to pay a premium to move quickly, especially before school or work commitments begin in September.

This proactive mindset means that deals are not just more frequent – they’re also more efficient.

If you’ve been waiting for the right time to dive into the London property market, July might just be it. From favourable summer viewing conditions to serious buyer interest and less market competition, the benefits of acting now are clear.

Whether you're buying, selling, letting or renting in London, Mayfords offers a bespoke, honest and highly experienced service. With over 40 years in the property sector, we’re here to guide you every step of the way.